Mickey McDermott, Healthcare Marketing Communications Strategist & Innovator

Helping people get the break they need​



Opioid addiction is one of the toughest barriers for a person to break through. Suboxone offers real hope to people struggling with this challenge, in that it helps them break free from their addiction without creating another, as methodone does.

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The need to address both the emotional and physical components of the condition, in a way that the individual with the addiction, his or her healthcare team, and family members and others involved in the process of recovery would relate positively to, prompted Reckitt-Benkiser to task us with a multi-pronged communications initiative.



Our answer was an educational and sales detailing campaign for healthcare professionals, a highly engaging web site for HCPs and patients, and a set of in-clinic educational materials and support resources for patients and family members. Together the campaign components helped wrap the person dealing with addiction, and his or her care network, with the information and support they needed to persevere throughout the process.