Mickey McDermott, Healthcare Marketing Communications Strategist & Innovator

When your numbers are up, take a trip downtown!



This was a concept for a pitch, one we didn't win alas, for a new combination antihypertensive from Bristol-Myers Squibb.

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We decided to have some fun with the concept, by creating an imaginary world of "Downtown," where a complete set of benefits from antihypertension therapy could be realized.  Using beautiful cityscapes with landmarks like "The Goalgetters Cafe," the "Hotel Inclusive" (after a landmark efficacy study featuring Avalide), and the "Bank of Benefits," we were able to drive home several key messages without creating a boring or overly busy presentation.

Concept/BMS-Avalide