Mickey McDermott, Healthcare Marketing Communications Strategist & Innovator

A campaign to kickstart a stalling brand.​
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Avodart (dutasteride) is a treatment for benign prostatic hyperplasia (BPH) that had gotten off to a slow start in the year since it was launched.  GSK management decided to make a switch in marketing teams and agencies, and Ferguson was called in to set the tone for a relaunch.

The chosen HCP campaign featured active men on powerful Harleys to demonstrate the lasting efficacy and symptom relief that Avodart was in a unique position to deliver, and the brand was off and rolling again.​