Novartis Animal Health/Onsior

Promoting the essence of relief

Usually it's bad form for a copywriter to put work in a portfolio that he or she didn't write, but in this case I feel pride of ownership in this campaign because I was the marketing guy who helped set the stage for the launch of this great new product.

In animal health NSAID therapy, as is the case with two-legged patients, the challenge has always been balancing efficacy and safety. Because of an excellent safety profile and a unique feature of the product, tissue selectivity, Onsior is able to provide pain relief without long-term exposure to the NSAID because it concentrates rapidly at the sites of inflammation, while leaving the rest of the body quickly. This helps veterinarians and pet owners strike that elusive efficacy/safety balance, which we coined quite appropriately as "The Essence of Relief."