Mickey McDermott, Healthcare Marketing Communications Strategist & Innovator
My Clients
Over the past twenty-plus years, I have had the privilege of working for and with some of the greatest pharmaceutical clients in the world, on some of their biggest brands. The times when it has been the most fun were when the client and agency enjoyed true partnerships. It's no surprise that those were also the times when we enjoyed the greatest mutual success.
Novartis Consumer Health had a secret weapon for Excedrin Migraine: It was the only over-the-counter NSAID endorsed by the US Headache Consortium as first-line therapy for migraines We trumpeted this fact in a multimedia physician campaign and as a result raised both awareness and physician recommendations for Excedrin Migraine.
Novartis Consumer Health: Professional Campaign for Excedrin Migraine
Pfizer: VA Campaign for Celebrex and Bextra
One of the biggest challenges Pfizer faced with Celebrex and Bextra was the fact that the VA Hospital System didn't have them on their formulary. We worked with Pfizer to develop a cost-benefit promotion that convinced them of the value in offering Celebrex and Bextra as alternatives to standard NSAIDs and other pain treatments by demonstrating the overall cost savings from reducing incidence of GI complications and other problems.
